A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.

A trademark may be designated by the following symbols:

  • ™ (for an unregistered trade mark, that is, a mark used to promote or brand goods)
  • ℠ (for an unregistered service mark, that is, a mark used to promote or brand services)
  • ® (for a registered trademark)

A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on colour, smell, or sound.

The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well-known characteristics of celebrities. When a trademark is used in relation to services rather than products, it is usually referred as a service mark.

Trademarks provide their owners with the legal right to prevent others from using a confusingly similar mark. However, they cannot be used to stop competitors from making the same goods or from selling the same goods or services under a clearly different mark.

Alpha & Co. IP provides a full range of trademark services such as trademark search, prosecution and opposition, recordal of assignments and licensing, renewals as well as litigation related to trademark enforcement. Realizing the importance of trademarks in today’s business, we at Alpha work closely with our clients to help them to manage trademark portfolios. Our aim is to assist clients in providing prompt, qulaitiative, cost-efficient and effective trademark services so that client’s trade interests are protected to the fullest extent.